At the JD Sports in Liverpool One (L1), the excitement definitely reached a high. With just under 200 pairs available and the release being an in-store exclusive—no online purchases, only raffles—the stakes were high. The first eager fan arrived at 11am the day before, braving an overnight wait of 21 hours before the 8am release. This level of dedication underscores the deep-rooted connection between Liverpool and the Air Max 95s.

The recent debate over Liverpool's claim to "owning" the 110s was put to rest by the sheer number of enthusiasts queuing up. The turnout spoke volumes, highlighting the city's unwavering passion for these sneakers. The Echo even covered the scenes, describing the drop as “a full circle moment” for many in the city — a nod to just how embedded the 95 silhouette is in Liverpool’s style and streetwear heritage.

f you're new to 110's, you might be wondering where the nickname "110s" even comes from. It's simple: back in 1995, when they first hit UK shelves, the Air Max 95s retailed for £110 — a hefty price tag at the time, and one that made them an instant status symbol. Since then, the name's stuck. Even as prices climbed and silhouettes evolved, in Liverpool, they’ve always been 110s.

The 2025 OG Neons were made to near-identical spec to the original 1995 pair with the signature grey gradient upper, neon Volt lace loops and accents, with the newest feature of the addition of a larger “big bubble” Air unit.

If you didn’t manage to snag a pair at retail, you’ll now be looking at the resale market. And the numbers aren’t pretty: pairs were already up to £350–£430 already, with prices expected to climb further as stock dries up.

From overnight queues to in-store-only exclusives, Liverpool made one thing clear: the city still runs the 110s game. This release wasn’t just about a shoe — it was about legacy, pride, and the kind of energy you can’t recreate online. If this drop is anything to go by, 2025 is shaping up to be the year of the 110s — and Liverpool’s already front and centre.